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Press Release of the Opening of the 122nd Session of China Import and Export Fair

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Press Release of the Opening of the 122nd Session of China Import and Export Fair

The Press Conference for the opening of the 122nd session of China Import and Export Fair was held in Canton Fair Complex in the morning of Oct 14th. Mr. Xu Bing, spokesperson of the Canton Fair, Deputy Director General of China Foreign Trade Centre, has introduced the general situation of this session.

According to Xu Bing, with intense but orderly preparation, the 122nd Canton Fair is ready, which will open tomorrow.

Xu Bing has pointed out that, in this year, the global economy has shown positive momentum and deflation of major economies has been relieved. The market confidence has been boosted and global trade recovered. The declining trend of China’s foreign trade has been curbed and a relatively rapid growth has been achieved. We have further optimized the structure, accelerated the transformation of growth engine and consolidated the steady growth momentum. Yet, we remain sober-minded that the international and domestic environment remains complicated. “Anti-globalization” trend and trade protectionism are gaining ground, and global economic recovery faces uncertainties. China still has serious economic structural imbalances and suffers from rising cost of production factors and accelerated transfer of industries and orders. We need to keep a close eye on the uncertain and unstable factors confronting foreign trade and consolidate the steady growth momentum.

Xu pointed out that the 122nd Canton Fair is held before the opening of the 19th CPC National Congress; therefore it is especially significant. In his congratulatory letter to the 120th Canton Fair, President Xi raised Canton Fair’s status and gave it a new historic task--to drive the development of open world economy. In this session, we will continue to implement President’s Xi’s important remarks, new philosophy on governance, new ideas and new strategies, take instructions of President Xi and Premier Li as guide, carry out new development concepts, and make new changes in systems mechanisms and business model. We will improve the globalization, specialization, market orientation, information technology application at the Canton Fair. We will also upgrade Smart Canton Fair and Green Canton Fair; improve Canton Fair’s image as a window for China’s IPR protection. And we will give a full play to its role as a compressive platform and make new contributions to the steady growth momentum, the cultivation of new competitive advantages, and sustainable and sound development of foreign trade.

Xu Bing introduced that the whole arrangement of the 122nd Canton Fair remains the same and exhibition size steady. The 122nd session will still be held in three phases with a total exhibition area of 1.185 million square meters and 60,466 booths. There are 25,049 exhibiting companies from home and abroad. Phase 1 starts from Oct 15th to 19th, showing Electronics and Household Electrical Appliances, Lighting Products, Vehicles Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products and Energy Products. Phase 2 starts from Oct 23rd to 27th, showing Daily Consumer Goods, Gifts and Home Decoration Products. Phase 3 starts from Oct 31st to Nov 4th, showing Textile and Garment, Shoes, Cases and Bags, Recreation Products, Medicine and Healthcare Products and Food.

16 categories of products will be exhibited in 51 sections. In this session, there are 59,483 booths and 24429 exhibiting companies in the National Pavilion. The booth arrangement is as follows: 11,925 brand booths and 47,558 general booths, taking up 20% and 80% respectively. The number of exhibiting companies in 3 phases is: 8,640 in Phase 1, 7,360 in Phase 2, and 8,429 in Phase 3.

The International Pavilion will be set up in Phase 1 and Phase 3, with an area of 20,000 square meters. There are 983 booths and 6 product zones, and 620 enterprises from 33 countries and regions, among which 341 enterprises or 583 booths are from the Belt and Road countries.

Xu introduced that we will continue to improve specialization and demonstrate the results made in supply-side reform. Firstly, optimize product zones by dividing sections. 140 product zones will be set up in 34 sections and it is the first time in Household Electrical Appliances, Power Machinery and Electric Power, Clocks, Watches and Optical Instruments, Kid’s Wear, Furniture, Furs, Leather, Downs & Related Products, Carpets & Tapestries to have specialized product zones.  We’ve also integrated and optimized Consumer Electronics and Information Products to improve exhibition result. In the meantime, we’ve strengthened specialized promotion of exhibition, update the materials for key topics and use search engines and social media for marketing. Secondly, further nurture new topics. We’ve launched comprehensive evaluation of New Energy and Pet Products exhibitors. Together with Outdoor Spa, new exhibitors account for 11% of all exhibitors in the new topics. We’ve also enlarged product sections such as Wind Energy and other energy products, Pet Food, Outdoor Spa Facilities. Structure of exhibitors and product zones has been optimized, industrial leading brands continue to exhibit, and the overall quality of exhibition has been improved. Thirdly improve specialization in the International Pavilion. We’ve strengthened exhibitor recruitment and promotion of the International Pavilion and attract industrial leaders to participate. In Phase 3 we will set up a pilot project of International Zone for Baby Product, with the participation of Germany, New Zealand, South Korea and other overseas brands. We’ll also hold various trade-matchmaking activities, to build a “One-Stop” bridging platform for overseas exhibitors and domestic buyers.

The Canton Fair has gathered more than 160,000 categories of products of 25,000 companies all over China, a stage to demonstrate to the world China’s progress made in the supply front of foreign trade and industrial transformation and upgrading. In the coming session, exhibitors will focus on innovation-driven development and cultivate their new competitive advantages in the foreign trade sector based on technology, brand, quality, service and standards, and improve their global competitiveness of both products and companies. Many leading companies with self-owned IPR, brands and core technology will bring their latest products, and smart, premium, custom-made, green and low carbon products with own brands have become the latest trend.

 Xu said that we’ve used big data for targeted marketing to improve promotion. On the one hand, we’ve strengthened promotion in Belt and Road countries; direct mails of invitation sent to these countries accounted for 48% of the total. We have led promotional teams to 12 countries and visited over 60 facilities including government departments for trade promotion, chambers of commerce and exhibition corporations, and held 8 promotional activities in various forms. Around the globe, Internet promotion campaigns were held in 17 cities of 17 countries. We’ve explored second- and third-tier markets, covering all major continents.

On the other hand, we’ve made new changes in the pattern of promotion to make it more targeted. We’ve built six international social media platforms with our characteristics and focused on Facebook and LinkedIn. On key themes and markets, online and offline engagement marketing was conducted. We’ve made innovation in targeted marketing mode and optimized marketing content and promotion channel based on target markets and key industries. We have further developed the I-invite series activities to improve conversion rate, carried out Buyer Incentive Program for inviting buyers, enlarged the ARNB target countries to 88, enhanced partnership with airlines to provide customized discount and convenient business travel experience. We’ve stepped up Overseas Partnership Program, and signed agreement with 109 overseas industrial and commercial organizations in 67 countries / regions, to build Canton Fair’s global marketing network.

Xu introduced that, we will consolidate Canton Fair’s high-end information service and other supporting value-added service to promote its transformation to a multi-functional platform. Firstly, extend design match-making service. PDC has enlarged its original design fashion show, and attracted over 100 design companies from 14 countries / regions. By introducing international design resource and bridging exhibitors, we will drive the transformation and upgrading of foreign trade industrial base. Secondly, strive to launch the CF Awards selection. 574 companies with 1086 products have applied for the 2017 CF Awards, both the figures hitting record high. In Phase 1 we will hold the awarding ceremony of the 5th anniversary of CF Awards. Thirdly, organize various kinds of forums. Conferences and forums on 8 themes will be held provide comprehensive value-added service and encourage companies to take a path of innovation.

Xu mentioned that the Canton Fair is a window for IPR protection and innovation encouragement by the Chinese government. In this session we will take a series of measures to strengthen IPR protection to ensure innovation-driven development and transformation and upgrading. Firstly, strengthen publicity. We will summarize our achievements, experiences and best practices in IPR protection at the Canton Fair, and demonstrate its image as a window of China’s IPR protection. Secondly, issue rules and regulation. We will improve relevant rules. Combining the cases dealt with onsite in the past sessions, we will supplement the specific standards for dealing with companies involved in alleged IPR infringement. Thus standardizing and improve the efficiency of complaint filing. Thirdly, improve prevention mechanism. Through risk reminder, self examination and correction, inspection during the Fair, we will cover all the exhibition sections. Fourthly, improve branding. We have launched Complaint Station logo, shortened its name and improved sign navigation, to better the environment for complaints and cases and facilitate patent owners to safeguard their rights.

Xu introduced that in this session we will continue to drive “Canton Fair + Internet” action plan and the online offline integration, to improve exhibition organization and service quality. Firstly, optimize Exhibitors & Products search system. Based on the search system on official website, we’ve strengthened online offline integration and made new ways of display. Exhibitors & Products will cover all sections and exhibitors and facilitate buyers to make individual sourcing plan beforehand, improve sourcing efficiency and bring more buyers to the exhibitors. Secondly, continue to launch “Highlight Products”. Since the 118th session, we set up the “Highlight Products” column on the website, to promote brand companies in an all-round way. Since its launch, there has been great achievements made; the number of enquiry and clicks on products are both higher than average. By Oct 13, 1737 companies in the “Highlight Products” have uploaded 23,155 pieces of exhibit information. It will continue to be a popular column. Thirdly, improve smart service. We’ve upgraded the Canton Fair website and mobile APP to improve service experience of exhibitors and buyers; extended the service scope of WeChat mini programs on complaint and malfunction reporting, developed new functions such as  exhibitor Badge status enquiry, status enquiry of booth construction drawings report and onsite service worksheet procedure; improved functions of smart information collection of buyers badge application, introduced photo auto-cut technology to improve badge application efficiency.

Xu said that in this session we will continue to consolidate our achievements made in green development. According to the 100% green booth coverage rate goal, we will press ahead green move-in normalization. Through issuing evaluation and management regulations, innovating competition mode for green booth award, establishing punishment mechanism for exhibitors in breach of the regulation to further improve the quality of green development. We’ve issued and implemented Canton Fair Green Development Plan 2.0 to set up Canton Fair’s green development system that is systematic, standardized, information-based and serves as a benchmark, following the principle of coordinating economic, social and environmental benefits. By coordinating the whole industrial chain and supervising all links, we will continuously improve the progress made in green development and lead the exhibition industry nationwide to follow the direction of green, low carbon, energy conservation and environmental protection.

Xu emphasized that in this session we will strive to ensure the stable operation of the fair. We’ve worked closely with relevant departments of Guangdong Province and Guangzhou Municipality to build a comprehensive security and prevention system. A real-name badge application system will be extended to all personnel and security check and verification will be carried out during the entire fair. We’ve also used facial recognition technology to verify information of “person, badge, picture” and search badge application record. We’ve also increased security investment in network information, equipment, food safety, etc. and improved emergency plan, report and procedures to increase our responding capacity.

Xu Bing introduced that in order to implement documents of the central government on supporting steady growth of foreign trade, we, at the Canton Fair, will come up with pragmatic measures to support exhibitors’ development. Firstly, relieve the burden of exhibitors. We will collect booth fee in accordance with the reduced standard in the 119th session to support our exhibitors. We’ve cancelled booth fee for exhibitors from 839 poverty-stricken counties and Quannan County (to which Ministry of Commerce provides assistance). We will continue to reduce and cancel 23 service fees and provide free carpet laying for standard booths to relieve exhibitors’ burden. Secondly, set up Traditional Chinese Specialties section. We will set up the Traditional Chinese Specialties section in Hall 6.0, Phase 3, and canceled their booth fee. There are altogether 197 booths, showing clothes, cases and bags, food and other topics in Phase 3. We take actions to support foreign trade development of certain regions.

Moreover, Xu Bing has answered questions regarding the implementation of “Belt and Road” initiative, supporting foreign trade development of impoverished regions, strengthened IPR protection, highlights of the International Pavilion, trend of buyer attendance, etc.

In this session some key events are as follows.

The Opening Reception of the 122nd Canton Fair will be held in Westin Hotel in the evening of Oct 14th.

2017 CF Awards Presenting Ceremony and5th Anniversary will be held in Conference Room No.8, Area B, in the afternoon of Oct 15.

Canton Fair (UK) Internatonal Market Forum will be held in Conference Room No.8, Area B, in the afternoon of Oct 16.